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      <image:title>PORTFOLIO - social</image:title>
      <image:caption>Reminder that off days are part of the journey.  Check out a few of our favorite ways to care for your skin—even when the rest of you isn't feeling your best. What soothing rituals help you get through off days?</image:caption>
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      <image:title>PORTFOLIO - social</image:title>
      <image:caption>By. popular demand  Swipe for your go-to guide on how to correctly apply your skincare products according to our dermatology providers. Btw, everyone's skincare lineup is different so some steps may not apply.  Check out our link in bio for a personalized routine. ✨</image:caption>
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      <image:title>PORTFOLIO - social</image:title>
      <image:caption>As the weather cools down, consider adding an exfoliant to your skincare routine to keep your warm glow going strong. Swipe to see our providers’ top recommendations. → Reminder: Avoid exfoliating more than twice a week, or if your skin is already inflamed or irritated—just DM your provider for gentler alternatives.</image:caption>
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      <image:caption>Looking to level up your coverage game? Our dermatology providers have 3 concealers that help hide blemishes, redness, and dark spots—without clogging pores. Swipe for the good stuff → Which products should our pros do next? ⚛️</image:caption>
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      <image:title>PORTFOLIO - social</image:title>
      <image:caption>Curious how to apply your Dark Spot Formula in the AM? ☀️ Here are three tips our providers swear by -&gt;</image:caption>
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      <image:title>PORTFOLIO - social</image:title>
      <image:caption>2022, it’s been real. We’re here with a round-up of our providers’ takes on the most viral skincare trends that popped up on your FYP this year. Btw, they cover which trends to take into 2023 and which ones to toss ✌️ What trends do you predict for the new year?</image:caption>
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      <image:caption>curology's "we made too much" overstock sale. instagram stories. copy. concepting. our online shop saw a 208% increase in revenue the day this sale went live!</image:caption>
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      <image:title>PORTFOLIO - email</image:title>
      <image:caption>sidewalk sale - rue21, 1/05/22</image:caption>
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      <image:title>PORTFOLIO - email</image:title>
      <image:caption>color trend: lavender &amp; green - rue21, 1/22</image:caption>
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      <image:caption>style bloggers &lt;3 our denim - rue21, 08/23/21</image:caption>
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      <image:caption>Red Trend Email - rue21, 6/22/22</image:caption>
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      <image:title>PORTFOLIO - email</image:title>
      <image:caption>curology "uncapped" e-blast series for june. copy. concepting.</image:caption>
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      <image:caption>Agency's Double Dew X2 Hydration Launch I Copy</image:caption>
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    <lastmod>2025-09-02</lastmod>
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      <image:caption>site banner highlights - rue21, spring '22</image:caption>
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      <image:title>PORTFOLIO - web</image:title>
      <image:caption>agency x amazon. "about agency" section of our brand storefront. copy. storytelling.</image:caption>
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      <image:caption>agency x amazon. "routine builder" section of our brand storefront. copy. visual direction.</image:caption>
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      <image:caption>true relaunch - rue21</image:caption>
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      <image:title>PORTFOLIO - web</image:title>
      <image:caption>true relaunch - rue21</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/0b77c971-ffa1-4f66-95cb-2a732ac56faa/4.png</image:loc>
      <image:title>PORTFOLIO - web</image:title>
      <image:caption>true relaunch - rue21</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/be27c2ca-80cd-4341-ac06-09a74edfe23b/5.png</image:loc>
      <image:title>PORTFOLIO - web</image:title>
      <image:caption>site banner highlights - rue21, pre-spring '22</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/1f77d02c-f2b2-44a8-8944-e4e3f28659ac/6.png</image:loc>
      <image:title>PORTFOLIO - web</image:title>
      <image:caption>site banner highlights - rue21, pre-spring '22</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/dfae2e25-af68-4125-8d0d-b94c9d9e1882/7.png</image:loc>
      <image:title>PORTFOLIO - web</image:title>
      <image:caption>site banner highlights - rue21, pre-spring '22</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/c8b83c8d-b224-4341-b5df-b918b035fbde/8.png</image:loc>
      <image:title>PORTFOLIO - web</image:title>
      <image:caption>site banner highlights - rue21, pre-spring '22</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/eabd925c-7d62-411e-af07-e8b39eeb1dca/9.png</image:loc>
      <image:title>PORTFOLIO - web</image:title>
      <image:caption>site banner highlights - rue21, pre-spring '22</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/5f6e1d5f-00d2-4f32-95bf-9ac241e412d4/IMG_5356.png</image:loc>
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    <lastmod>2022-05-30</lastmod>
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      <image:title>PORTFOLIO - campaigns</image:title>
      <image:caption>Curology's Fall '24 Back to School Campaign Creative Wrapper: Ready To Glow I Naming, Concepting, Copy I Designer: Diana Mora ✨ The Instagram assets created from the wrapper were our top performing paid ads for August!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/3f596836-e359-4a71-95c9-9b146c9c9bbc/Screenshot+2024-09-15+at+6.06.58%E2%80%AFPM.png</image:loc>
      <image:title>PORTFOLIO - campaigns</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/069720b4-d1aa-4c4d-85cd-2cb973f1517d/Screenshot+2024-09-15+at+6.11.29%E2%80%AFPM.png</image:loc>
      <image:title>PORTFOLIO - campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/4ce014eb-10c1-408c-b32b-6908a2d88d4e/Screenshot+2024-03-09+at+1.53.04%E2%80%AFPM.png</image:loc>
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    <image:image>
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      <image:title>PORTFOLIO - campaigns</image:title>
      <image:caption>value message tagline - rue21, summer ‘22 I concept. naming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/80cdc6e0-0e45-4256-aa86-47f83213f651/Aesthetic+Modern+Handwritten+Portfolio+Presentation.png</image:loc>
      <image:title>PORTFOLIO - campaigns</image:title>
      <image:caption>value message tagline - rue21, spring ‘22 I concept. naming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/167a35f8-23d4-4ae3-ba43-29080f609c9d/Screen+Shot+2022-05-29+at+11.44.50+PM.png</image:loc>
      <image:title>PORTFOLIO - campaigns</image:title>
      <image:caption>holidaze unwrapped - rue21, holidays ‘21 I naming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/d6a32462-bfa3-469e-9fb7-d29a718ba866/Screen+Shot+2022-05-29+at+11.44.20+PM.png</image:loc>
      <image:title>PORTFOLIO - campaigns</image:title>
      <image:caption>creep it real - rue21, halloween ‘21 I naming. our customers loved “creep it real” so much, they begged us to bring it back for ‘22.</image:caption>
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    <lastmod>2026-02-04</lastmod>
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      <image:title>PORTFOLIO - print</image:title>
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      <image:title>PORTFOLIO - print</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - print</image:title>
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      <image:title>PORTFOLIO - print</image:title>
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      <image:title>PORTFOLIO - print</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - print</image:title>
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      <image:title>PORTFOLIO - print</image:title>
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  <url>
    <loc>https://www.rachelamoroso.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6293eb547c786167bd98bdbf/c08011db-79aa-44cc-b6ad-5bcf133c8111/6E6B359E-3AA8-4373-8BB8-FC26C78BFD70.jpeg</image:loc>
      <image:title>HOME - hEY thERE</image:title>
      <image:caption>️ I’m a copywriter with a knack for analytic thinking and a passion for mood-boosting moments. With 5+ years of experience across digital marketing, print, and e-commerce, I know how to make any brand voice stand out through the right balance of strategic storytelling and emotional spark. ⭐️ Creative wins: influencer campaign that made it to the Streamy Awards (as a finalist!), product launches that exceeded revenue goals, brand refreshes that turned heads, and more to come.  When I’m not copywriting, I’m working on my own creative writing projects or going for a boba tea walk. Let’s make something cool together.  NYC</image:caption>
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