Hydro+
Led Curology’s new hydration line from concept to shelf by naming the franchise, writing packaging copy, and owning specification documents for all products. Hydro+ has been sold at Target, Amazon, and Walmart!
Foaming gel cleanser
Naming strategy: capture this ultra-hydrating cleanser’s sensorial experience to help customers immediately understand the soft, cushiony feel of the formula.
Gel Cream Moisturizer
Naming strategy: delight current customers with a product that feels both novel and familiar by fusing the names of our existing Gel and Cream Moisturizers. Now they know they’re getting the best of both worlds.
Hydration Serum
Naming strategy: reintroduce our most-loved serum as part of the new Hydro+ family. Easy :)
Eye GEL
Naming strategy: keep our new eye treatment minimal and intuitive while highlighting the gel formula as its key differentiator.
dAILY MOISTURIZER
Naming strategy: develop a minimal product name that complements required “Broad Spectrum SPF 30” labeling, aligns with messaging hierarchy, and reinforces daily SPF use ☀️
rue21
Owned naming, QA, and catalog management for rue21’s full seasonal assortment. Selected names are documented through archived site versions 🚀
